Adidas and Stepn Grant Limited are offering Genesis NFT Sneakers to Web3 customers through the Mooar Marketplace.
The Genesis Sneakers NFT series, a collaboration between Stepn and Adidas, is now accessible through the Mooar marketplace.
Adidas has teamed up with Stepn, a Solana-based move-to-earn app, to introduce generative NFTs to users. This partnership has led to the launch of a new NFT collection featuring Adidas sneakers on Wednesday. For Adidas, transforming their popular sneakers into digital avatars as NFTs is a means of engaging with the younger and emerging generation of consumers.
Dubbed the Stepn x Adidas Genesis Sneakers series, this NFT collection is now available on Mooar, a marketplace affiliated with Stepn. The collection offers 1,000 NFTs inspired by the brand’s iconic designs.
In response to this collaboration, Stepn CEO Shiti Manghani expressed the brand’s commitment to promoting the concept of ‘move-to-earn’ in both the physical and digital realms. She stated that Adidas-inspired NFTs could incentivize brand enthusiasts to participate in ‘move-to-earn’ games, enabling their digital avatars to sport Adidas shoes. Manghani also highlighted that customer rewards are entering a new era.
In a press statement, Manghani emphasized the significance of the partnership between the widely-used lifestyle app and a global brand like Adidas, describing it as a “phygital” collaboration that bridges the gap between the virtual and physical worlds. She highlighted the power of being able to earn rewards through movement in both realms, indicating the evolving direction of lifestyle rewards.
The collection is dropping in a two-stage raffle on Mooar, starting Wednesday. In the first stage, 200 NFTs will be reserved for Stepn’s userbase of five million customers. They can try to bag an NFT by depositing 10,000 tokens of Stepn’s native token, GMT. Those who fail to grab one of these NFTs will get full refunds, according to the company.
In the second phase, Mooar will initiate a public raffle sale for the remaining 790 NFTs. Winners will be declared daily from April 18 to April 21. Stepn may leverage this event to direct customers to Mooar for a week.
