OpenAI’s video creation service is under scrutiny for data privacy concerns in the European Union.
Sora, developed by OpenAI, has the capability to rapidly generate videos lasting up to one minute.
Italy’s data protection authority is intensifying its scrutiny of OpenAI amid worries that the company’s latest artificial intelligence video generation system may involve the processing of individuals’ personal data.
This marks the second instance where OpenAI has drawn the scrutiny of the Italian regulator, which is currently probing potential data breaches related to the tech company’s ChatGPT tool.
The Italian regulator has announced new scrutiny on OpenAI, stating in a statement on Friday that the company has been given a 20-day deadline to provide information about its new AI service, named Sora, capable of rapidly producing videos up to one minute in duration.
The Italian regulator emphasized the need for scrutiny “due to the potential impact of the Sora service on the handling of individuals’ personal data in the European Union, especially in Italy.” It also inquired about the availability of the new AI model to the public and its present or future provision to users in the European Union, specifically in Italy.
OpenAI, headquartered in San Francisco, receives support from Microsoft. Both Microsoft and Alphabet’s Google utilize artificial intelligence to improve their respective products.
OpenAI recently launched an online platform where users can share customized versions of the popular ChatGPT chatbot. The rollout was initially delayed last year due to leadership changes. The new platform, called the GPT Store, was made available to paid ChatGPT users last Wednesday. It will host a variety of chatbots created by users for different purposes, such as teaching math or sharing cocktail recipes. Users can choose to share their chatbots publicly, and the platform plans to introduce monetization options in the future, similar to Apple or Google’s app stores.
Like traditional app stores, OpenAI’s GPT Store will allow users to discover the most popular and trending chatbots through a leaderboard and search for them by category. OpenAI announced in a blog post that users have created 3 million custom chatbots to date, although it wasn’t specified how many of them were initially available on the store’s launch.
The store’s debut coincides with OpenAI’s efforts to expand its range of services and explore additional revenue streams. Additionally, on Wednesday, OpenAI introduced a new paid tier for ChatGPT aimed at businesses with smaller teams, starting at $25 (approximately Rs. 2,100) per user per month. OpenAI initially introduced a corporate version of ChatGPT with enhanced features and privacy protections back in August.
