Apple is reportedly set to announce new devices soon, with rumors suggesting the launch of new iPad Pro, iPad Air, and MacBook Air models.
According to the report, the new Apple devices may be unveiled within this week through a press release on its website.
Reportedly, Apple is preparing to unveil multiple devices soon but with minimal fanfare. The Cupertino-based tech giant is rumored to update its tablet lineup with new silicon through a press release, a departure from the approach taken in 2023. Additionally, the company is expected to introduce new MacBook Air models, a new color option for the iPhone 15 and iPhone 15 Plus, and various other products. While the iPad Pro, iPad Air, and MacBook Air models could debut as early as this week, the remaining products are anticipated to be announced by April 2024.
According to sources familiar with the matter but not identified, a report from MacRumors suggests that Apple may unveil new devices within the current week. The report does not specify which products are anticipated for the announcement or the exact timing of this event. However, this report is not the sole source indicating Apple’s purported plans to introduce multiple products.
In his Power On newsletter, Bloomberg’s Mark Gurman stated, “Apple has a lot of new hardware set for release in the next several weeks. This includes revamped iPad Pro models and an updated iPad Air with a 12.9-inch screen option, along with new Apple Pencils and Magic Keyboards for the high-end iPads. On the Mac side, there are 13-inch and 15-inch MacBook Air variants coming with the faster M3 chip. All these new products are currently in production overseas, and Apple’s marketing teams are gearing up to announce them relatively soon.”
According to reports, the lineup may feature notable enhancements to two upcoming iPad Pro models. These Apple tablets are anticipated to come with the M3 chipset, OLED panels, a revamped rear camera module, a horizontally positioned front camera, a sleeker design, and additional improvements. This marks the first significant upgrade for the Pro models in over five years.
Two upcoming iPad Air models are anticipated to debut, featuring M2 chipsets. The standout addition to this lineup is rumored to be Apple’s inaugural 12.9-inch iPad Air model. Additionally, the MacBook Air is poised for an update in the upcoming weeks. New 13-inch and 15-inch models, equipped with the M3 SoC and boasting support for WiFi 6E and Bluetooth 5.3, are expected to be revealed.

In addition to these, we can expect a new Magic Keyboard with an expanded trackpad, an updated Apple Pencil, and fresh color options for iPhone cases and Apple Watch bands. Traditionally, this is also the period when the tech giant introduces a new color variant for its latest iPhone series. According to the report, the iPhone 15 and iPhone 15 Plus could be the initial recipients of a new finish in the upcoming weeks.
Despite representing significant releases for the company, the latest reports indicate that there will be no dedicated event for these devices. Instead, they are expected to be unveiled through multiple press releases over the next few weeks.